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Saniflo Names Veteran Export and Subsidiary Manager, Regis Saragosti, to Head U.S. Subsidiary

EDISON, NEW JERSEY (MAY 5, 2008) — SFA Saniflo recently announced that Regis Saragosti has succeeded Bertrand Bouchard as Chief Executive Officer of its operations in the United States. An 18-year veteran with Saniflo and its parent, Société Française d’Assainissement (SFA) Group in Paris, Bertrand Bouchard retired on March 31. Read more...

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Regis Saragosti originally joined SFA in June 2005, initially working as an export manager in Greece, Turkey, the Middle East, Japan, India, Armenia, etc. He subsequently served as top manager for SFA subsidiaries in Russia, Poland, Ireland and Romania, charged with the responsibility for launching and/or developing the Saniflo brand in those countries. Prior to that, Regis Saragosti worked four years in exports for CISA/BRICARD, an electronic lock manufacturer.

As the new CEO of the U.S. subsidiary, Regis Saragosti will work with national sales manager Bob Lechner and the rest of the Saniflo team, continuing to expand its presence in this country. After entering the U.S market in the late 1990s, SFA Saniflo has enjoyed double-digit unit-sales growth annually for the past decade. Its macerating and greywater pumping products are now available nationwide, marketed by the company’s network of independent sales agents through several hundred plumbing wholesale distribution outlets.

SFA SANIFLO INC. is the only manufacturer of its kind in North America, offering a complete line of macerating toilet systems and gray water pumping systems for residential and commercial applications. Saniflo markets through independent sales agents throughout North America, and the product line is currently available at distributor and dealer locations throughout the United States and Canada.

For more information about SANIFLO, call 1-800-571-8191. Or visit the Saniflo website at

For editorial assistance, including photography, contact John O’Reilly c/o GreenHouse Digital + PR: 815-469-9100 or

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