Tag: corporate

Saniflo’s salesforce travels the nation to train plumber-installers and provide distributors with critical product knowledge

Featured Article | July 2021
As pandemic restrictions begin to ease throughout the country, Saniflo training vans are back on the road, reaching wholesalers and contractors on all points of the compass.

It’s no secret that the COVID-19 pandemic threw a wrench into in-person training and product demonstrations in the plumbing and HVAC industries.

Saniflo USA announces national sales team restructuring with three key promotions of veteran sales managers

Chris Peterson named National Sales Manager; Kevin Schink, East Coast Regional Sales Director; Lupe Serrano, Regional Sales Manager for California — all new positions for Saniflo.

EDISON, NJ (JANUARY 5, 2021) — Saniflo USA, a division of Group SFA, the world leader in above-the-floor macerating and grinding toilets and drain pumps, has announced a major restructuring of its national sales team with promotions for a trio of  veteran sales managers. All of the following appointments were effective January 1, 2021.

SFA Group, parent of Saniflo U.S.A., acquires German pump manufacturer, Zehnder Pumpen GmbH

Maker of fresh-water supply and sewage and wastewater disposal pumps and pump systems now operates as a wholly owned subsidiary of the France-based SFA Group.


EDISON, NJ (APRIL 9, 2019) 
— Saniflo U.S.A.® parent company, SFA Group, the worldwide leader in macerating and grinding toilets, recently announced the acquisition of Zehnder Pumpen GmbH, a renowned German manufacturer (created in 1970) of pump technology for industry, home and garden. The purchase was effective as of the first of this year.

SANIFLO USA Appoints Lupe Serrano Business Development Manager in California

Working with key distributors and contractors, experienced sales professional looks to expand Saniflo sales throughout the state, while also targeting Hispanic markets in Southern California

EDISON, NJ (JANUARY 2, 2019) — Saniflo USA, a division of Group SFA, the worldwide leader in macerating and grinding toilets, has appointed Lupe Serrano to the newly created position of Business Development Manager for the entire state of California. Based in Santa Ana, he reports to Chris Peterson, Western Regional Sales Manager for Saniflo USA.